Alf is a wall hook adapted to accommodate up to five clothes hangers at the same time.
The hook of each standard hanger fits perfectly into the cut-out grooves that separate the hangers neatly from each other at the same time. Ideal for airing clothes, for example, or for hanging them ready for the next day.
Made of solid oak and available with Osmo hard-wax oil, black colored linseed oil or blue colored linseed oil.
Transparency of the production chain comes naturally to us.
With us, that doesn't just mean giving information about where something has been produced. Our chain starts much earlier: with the designer of the product!
We'll tell you the whole story. Click on the buttons to discover the different steps:
Alf was designed by the Swedish designer Gustav Rosén. He has his own design studio in Stockholm where he develops IT concepts as well as furniture, lighting and everyday objects.
The inspiration for Alf comes from precision turned components for engines, where different parts fit perfectly with each other. He translated this principle into a beautiful item for the interior.
"I wanted to design a wall hook that would perfectly fit a standard clothes hanger in a surprising but also satisfying way. I also wanted the hook to have a different look than a typical wall hook, without losing its functionality".Gustav Rosén
Alf has been part of the Vij5 collection since 2020. The simple but clever design of this wall hook immediately appealed to us. It is a product that is functional and space-saving, but at the same time easy on the eyes. A hook that makes your wall look impressive! Ideal for airing your clothes or to hang them neatly, ready for the next day.
"What we like about the Alf is that this wall hook has a kind of extra function by creating the possibility to hang several clothes hangers on one hook. In addition, we find that the design language used fits in well with the function of the product and that the hook also looks aesthetically pleasing".Arjan & Anieke
The Alf is a very basic product that consists of only one material, which means that there is not much technology needed to make it. Gustav had already taken care of the right design, so all we had to do was fine-tune it: creating the right suspension mechanism and finding a suitable manufacturer. Working from Stockholm, Gustav had contacts with a producer in Lithuania. This turned out to be a good partner. We had a number of prototypes made there and these were almost right from the start. After some final minor adjustments in the details, we were good to go!
The Alf is made from a solid piece of oak wood and is produced in Lithuania by a company that specializes in CNC wood turning. This company was already a contact of the designer from Sweden, since Lithuania is 'on the other side of the water' for him.
The product is then provided with a protection layer in the workshop of Vij5 : Osmo hard-wax oil for the natural version or coloured linseed oil in black or blue.
In the material passport you can find where and by whom the different parts of this product are made.
CNC turned oak, produced in Lithuania
Finishing at Vij5 in our workshop in Eindhoven (NL)
Made-to-measure brown cardboard packaging made from 80% recycled cardboard, produced in the Netherlands
Depth ca. 13cm, diameter 8,5cm
In Vij5 collection since 2020
Do you want to see the Alf by Gustav Rosén for real?
Larger numbers or application in a project?
Please contact Arjan and request a quotation here.
All Vij5 products can of course also be ordered directly from our own webshop :
You can visit our showroom and workshop to see, feel and experience our products in real life! We work from a characteristic warehouse on the Hallenweg in Eindhoven. Here you can see and buy all Vij5 products and we are happy to provide you with personal advice.
Vij5 Showroom open by appointment: Due to Corona we are only open by appointment for press & interior professionals. As a consumer you can also make an appointment if you are interested in a specific product.
You can make an appointment for this in our online agenda.
A Vij5 Ambassador is, just like us, a big fan of the Vij5 collection. It is not just a point of sale, but a shop that knows just a little bit more about our products. There is always someone present as a point of contact who can tell you everything about the Vij5 collection!
Vij5 Ambassadors are specialists in e.g. our lighting, furniture and/or accessories and will gladly provide you with advice. There is a nice selection of products from our collection in the shop. When an item is not in stock in the store an Ambassador can always order it for you.