Edwin Pelser, The Hague

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Piet Heinstraat 123-125
The Hague (NL)

070 3609237



Edwin Pelser shows that an interior design shop can go beyond selling products and that designing is actually telling stories. In his shop you will find furniture, lighting and home accessories by mainly (young) Dutch or Scandinavian designers and labels. In addition to his own shop, he also successfully opened the first brand store of the Danish label Muuto in 2014.

Edwin and Vij5 find each other in their search for young designers and their shared vision on the story behind the design. Every story in the shop is surprising and different, but the starting point is always: innovation with respect for tradition, in harmony with man and nature.

Edwin is a Vij5 Ambassador of the first hour! He was the first retailer who really wanted to put our collection in the spotlight. We worked intensively for a number of years with the Vij5 Pilotstore as a shop-in-shop in his shop. Now the Vij5 collection is again more mixed with the rest of his assortment, making our products even more beautiful. If you are looking for someone who knows everything about the Vij5 collection ... ask for Edwin!

Arjan & Anieke


A Vij5 Ambassador is, just like us, a big fan of the Vij5 collection. It is not just a point of sale, but a shop that knows just a little bit more about our products. There is always someone present as a point of contact who can tell you everything about the Vij5 collection!

Vij5 Ambassadors are specialists in e.g. our lighting, furniture and/or accessories and will gladly provide you with advice. There is a nice selection of products from our collection in the shop. When an item is not in stock in the store an Ambassador can always order it for you.

Other outlets

The Vij5 collection is available through various sales points at home and abroad, both online and offline.