Edwin Pelser, The Hague

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Piet Heinstraat 123-125
The Hague (NL)

070 3609237



Edwin Pelser shows that an interior design store can go beyond selling products and that design is actually storytelling. In his store you will find furniture, lighting and home accessories by mainly (young) Dutch or Scandinavian designers and labels. In addition to his own store, he also successfully opened the first brand store of the Danish label Muuto in 2014.

Edwin and Vij5 find each other in their search for young designers and their shared vision of the story behind the design. Each story in the store is surprising and different, but the starting point is always: innovation with respect for tradition, in harmony with people and nature.

Edwin is a Vij5 Ambassador from the very beginning! He was the first retailer who really wanted to highlight our collection. We worked closely with the Vij5 Pilotstore for several years as a shop-in-shop in his store. Now the Vij5 collection is again more mixed with the rest of his assortment, which makes our products stand out even more. If you are looking for someone who knows everything about the Vij5 collection ... you should ask for Edwin!

Arjan & Anieke


A Vij5 Ambassador is, just like us, a big fan of the Vij5 collection. It is not just a point of sale, but a shop that knows just a little bit more about our products. There is always someone present as a point of contact who can tell you everything about the Vij5 collection!

Vij5 Ambassadors are specialists in e.g. our lighting, furniture and/or accessories and will gladly provide you with advice. There is a nice selection of products from our collection in the shop. When an item is not in stock in the store an Ambassador can always order it for you.

Other outlets

The Vij5 collection is available through various outlets at home and abroad, both online and offline.