We are Arjan & Anieke, Publishers of Design Products.
Under our brand Vij5 we publish a collection of interior accessories, lighting and furniture. We do this with a lot of attention and enthusiasm. As publishers our work is content driven, prioritizing the product and the story behind it.
The basis of Vij5 is the design of beautiful and functional products for the interior. We offer designers and creators a platform on which we develop, create and distribute new design products together. We do this with a lot of attention and enthusiasm.
We play a linking role with the aim of creating a positive impact for the people around us. With the Vij5 collection we cherish the craftsmanship of product designers.
"As a publisher, we work from content: the product and the story come first."Arjan & Anieke
items in the
steps into the
From our studio & showroom in Eindhoven we fulfill a linking role between designers, makers and buyers. We always go through 5 important steps:
At the basis of everything is the design of beautiful and functional products for the interior. We collect concepts that touch us and bring them together in a personal collection. We then translate these concepts into producible products. We ensure that the products are made with care by professionals and finally we share the products with the world.
Arjan & Anieke,
Arjan van Raadshooven and Anieke Branderhorst are together Vij5. They met during their studies and immediately after their graduation in 2006 they started doing business from a designer's perspective, in order to be able to market their own products.
Together they created the basis of the Vij5 collection and a business model to distribute the products at home and abroad.
Their best known design is the FlexVase, with which they won a Dutch Design Award in 2009.
Photo by Kaatje Verschoren
Arjan: "As designers, we quickly realised that we found both the creative and the business side of our work interesting. We created a nice network around us, which we wanted to share with others. That's how we started to work together with befriended designers. By including their products in our collection Vij5 has grown."
Anieke: "Our personalities are completely different but by talking to each other we bring the differences to each other. This interaction increases the quality of our work. Only when we agree together, a product is ready and approved".
Arjan: "Anieke's attention and perfectionism is reflected in all aspects of Vij5 . Her eye for detail and love for harmony ensures that all the dots on the i are really right. From what we include in the collection, to how something is made and how it is finally in the box or on the photo. With this attention she also focuses on our long term vision".
Anieke: "Arjan prefers quality over quantity and is known for his unlimited enthusiasm. By the way, his enthusiasm also ensures that we can switch quickly. His strength lies in thinking along with others. Because of his solution-oriented and pragmatic attitude we get a lot done".
Would you like to stay informed about the (Dutch) design scene? Sign up for our newsletter and immediately receive a 5% discount on your first purchase in our webshop!
We send different types of newsletters. When you fill in your profession, we will make sure that you receive the most suitable newsletter .
We won't spam you. Usually we only send our newsletters once a month, but we sometimes skip a month...