TRANSLATE
Step 3 of Vij5
Introduction
The next step is
step 4 of Vij5:
CREATE
To translate a concept into a producible product, a careful translation is necessary. We ensure that the designer and the maker(s) remain closely involved in this central phase of our process. We play a connecting role here. We do this together.
Some designers are already quite advanced when we get in touch with them. Then, we just put the finishing touches together. But it can also happen that we are involved in the design process at an earlier stage, and in that case, we provide input even at that phase. Honestly, we find that the most enjoyable part..
"We are closely involved in the translation from design to product"
Arjan & Anieke
During the translation of a concept, our choices are not based on price, but on content. We are persistent and supportive when it comes to product development and we don't give up easily!
Often, we persuade a manufacturer to try something new to ensure that a product turns out as the designer intended. This often puts us at the cutting edge of the possibilities within a material or technique: in our view, the moment where development and innovation occur.
Read more about the 'translation' of the different products on the collection pages of, for example, the following products:
