Step 3 of Vij5
To turn a concept into a producible product, a translation is needed. We ensure that the designer and the maker(s) remain closely involved in this process. In this central phase of our process, we fulfil a connecting role. We do this together.
Some designers are already very advanced when we come into contact with them. But it can also happen that we are involved in the design process at an earlier stage, in which case we provide input in that phase as well. That is what we like best.
"We are closely involved in the translation from design to product"Arjan & Anieke
When translating a concept, we do not base our choices on price, but on content. We are persevering and proactive when it comes to product development and do not give up easily!
We regularly convince a producer to try something new to make sure that a product will be as the designer intended it to be. In doing so, we often tread the boundaries of the possibilities within a material or technique: in our view, the moment where development and innovation take place.
Read more about the 'translation' of the different products on the collection pages of, for example, the following products: