TRANSLATE
Step 3 of Vij5
Introduction
The next step is
step 4 of Vij5:
CREATE
Turning a concept into a producible product requires translation. We ensure that the designer and creator(s) remain closely involved in this process. In this central phase of our process, we play a connecting role. We do this together.
Some designers are already very far along when we get in touch with them. But we may also be involved in the design process at an earlier stage, in which case we provide input at that stage as well. We actually enjoy that the most.
"We are closely involved in the translation from design to product"
Arjan & Anieke
When translating a concept, we do not base our choices on price, but on content. We are persevering and proactive when it comes to product development and do not give up easily!
We regularly convince a producer to try something new to make sure that a product will be as the designer intended it to be. In doing so, we often tread the boundaries of the possibilities within a material or technique: in our view, the moment where development and innovation take place.
Read more about the 'translation' of the different products on the collection pages of, for example, the following products:
