In recent weeks, we showcased new developments within the Vij5 collection at two leading design events in Rotterdam. From May 20-22, we were part of the anniversary edition of OBJECT Rotterdam and from June 8-19, we presented Vij5 during the trade event Design District. In the coming period, we will officially launch the new products, so they are not yet all available on our Website. Would you like to see a preview of what's to come? Then read on...
Photography: Vij5
About OBJECT Rotterdam
OBJECT is a unique pop-up platform for design labels, well-known designers, and up-and-coming talents. It's on the cutting edge of design, crafts, fashion, architecture, and art and is a must-see for people interested in interior, design lovers, art professionals, and collectors. For us, it is the perfect opportunity to show the Vij5 collection to real design lovers in a beautiful setting.
The beauty of the HAKA building
Every year, OBJECT settles in an iconic building in or around Rotterdam. This year it was again the beautiful HAKA building, where our presentation was located on the second floor. The HAKA building is a completely stripped architectural monument dating from the thirties. It is always a beautiful setting for our collection.
About Design District
Design District is the best trade event for interior design in the Netherlands. During 3 days, an exhibition floor of more than 10,000 m² is filled with presentations of the 200 most beautiful interior design brands. You will also find exhibitions of design academies and young designers and you can attend one or more lectures. For us a great moment to meet and update the interior design professionals we work with. The monumental Van Nelle Factory provides an inspiring setting.
Honest enthusiasm
What is a matter of course for us during every exhibition we participate in is that we, Arjan & Anieke, are present every day to provide visitors with information. As publishers, we work from content: the product and the story behind it are paramount to us. So no smooth sales pitches, but honest enthusiasm about our products that we like to SHARE with you!
Highlights
Our presentations naturally featured the New products that have been added to the Vij5 collection in the past year:
– Chair 18 x 36 by Floris Hovers is suitable for both indoor and outdoor use. The chair owes its name to the dimensions of the profile of the slats (in mm) that were used for the construction. If you look closely, you will see that the Furniture is constructed from all the same slats.
– The Tangents Mirror by Jenna Postma is playful in its simplicity. Because the metal frame leans nonchalantly against the wall at the back of the mirror, it ensures that the mirror remains very easy to stand. In addition, the frame provides space for a number of clothes hangers. A subtle, graphic and functional interplay of lines.
Previews
Especially for OBJECT, we also showed previews of two New products:
The handy Flip Desk by the Swiss designer Charles O. Job. This super-thin fold-away workspace, whose hinge is inspired by that of a laptop, combines a storage compartment with a worktop and is attached to the wall. Designed as a utensil that fulfills its function as simply and unobtrusively as possible, without sacrificing elegance and aesthetic quality.
A New, vertical version of the Coatrack by the Meter by Maarten Baptist as a supplement to the existing system. Maarten has a passion for industrial tube lasers and used this technique to Create a coat rack with minimal residual waste. The vertical version will be available in a free-standing version and three wall versions. The tube size of the New version is the same as the original Coatrack by the Meter and can therefore also be included in the system, allowing New combinations to be Made.
New colors
In addition, there were a number of new color variations of existing products on display. For the wooden products, we use pigmented linseed oil, which allows us to add color to these items in a very natural way. All new colors were chosen in collaboration with the Designers involved.
The Dressed Cabinet by Puck Dieben (a cabinet that you can 'dress' by weaving fabric through and around the frame) in RAL1000 with a matching Canvas fabric from Kvadrat.
A special edition of the Angled Cabinet (a display cabinet constructed with striking nodes where all three beams touch each other equally) designed by Studio Thier & van Daalen.
The LookShelf (a solid oak bookshelf on which you present your favorite book) by Daphna Laurens gets a New look in three New colors.
We also treated the Epaulette frames by Ida Noemi & Caroline Olsson with pigmented linseed oil, and they will soon be available in three new colors.
The new colour for the Coatrack by the Meter (a cleverly designed coatrack with minimal waste) designed by Maarten Baptist is 'Anodic Gold'. A golden yellow colour with a slight sheen that goes well with both ochre yellow and brass.
Coming up
Want to meet us and/or see the Vij5 collection in real life? Then come along to the next exhibition we're participating in: Dutch Design Week! It's scheduled for October 22-30, 2022. The next edition of Design District will take place from June 7-9, 2023.