This year, Vij5 pushed the boundaries ofcrowdfundingby to involve the community in one of the most important decisions in the design process: choosing colour. The experiment centered on the TwoTowel. A towel and tea towel in one, combining two functions that are normally used side by side into a single product.
Vij5 Showroom
During DDW, visitors to the Vij5 Showroom could pre-order the product on the spot, vote for their favorite colour , and thereby directly influence the colour of the new production batch. The crowdfunding campaign was a success, reaching 107% of its goal, and the most popular colours combination will indeed be produced!
Photo by Iris Rijskamp
5 finalists
In a preliminary round, the public submitted 80 different color combinations. From these, five finalists were selected, which served as the basis for the crowdfunding campaign on the Voordekunst.nl platform during the month of October 2018.
5 settings
At the “ Vij5 ” Showroom, the five different color combinations created by the finalists were translated into five different interior settings. This gave the audience a better idea of how each color combination could complement the “ Vij5 ” collection in a different way.
Crowdfunding campaign was a success!
During DDW, visitors to the Vij5 Showroom could pre-order the product on the spot, vote for their favorite colour , and thereby directly influence the colour of the new production batch. The crowdfunding campaign was a success, reaching 107% of its goal, and the most popular colours combination will indeed be produced!
New Products
In addition to the crowdfunding campaign, we also launched four new products, which were centrally located in the space: The Trestle Table and BL28 LED lamp by David Derksen, the Glint Light by Susanne de Graef, and a new bar stool by Floris Hovers, the Tilt Bar Stool, specially designed for the DDW Business Lounge.
Vij5 also set up (once again) the officialPress Centerand the newBusiness Loungefor “ Dutch Design ” Week at Strijp S this year.
