Dutch Design Week 2018 - Choose Colour

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This year Vij5 explored the boundaries of crowdfunding by involving the community in one of the most important choices of a design process; choosing color. The experiment revolved around the TwoTowel. A towel and tea towel in one, where two functions normally used side by side come together in one product.

Vij5 Showroom

During DDW, as a visitor of the Vij5 Showroom, you could place a pre-order for the product on the spot, vote on your favourite colour and thus directly influence the colour of the new production batch. The crowdfunding campaign was successful with 107% and the most chosen colour combination is actually made!

Photo by Iris Rijskamp

5 finalists

In a preliminary round, the public submitted 80 different colour combinations. This resulted in 5 finalists that served as the basis for the crowdfunding campaign via the platform of Voordekunst.nl during the month of October 2018.

5 settings

In the Vij5 Showroom the 5 different colour combinations of the finalists were translated into 5 different interior settings. This gave the audience a better idea of how each colour combination could fit in a different way with the Vij5 collection.

Crowdfunding campaign successful!

During DDW, as a visitor of the Vij5 Showroom, you could place a pre-order for the product on the spot, vote on your favourite colour and thus directly influence the colour of the new production batch. The crowdfunding campaign was successful with 107% and the most chosen colour combination is actually made!

New Products

In addition to the crowdfunding campaign, we also launched four new products, which were centrally located in the space: The Trestle Table and BL28 LED lamp by David Derksen, the Glint Light by Susanne de Graef and a new bar stool by Floris Hovers,d the Tilt Bar Stool, specially designed for the DDW Business Lounge.

This year Vij5 also (again) set up the official Press Centre and the new Business Lounge of Dutch Design Week at Strijp S.