We recently had the pleasure of showcasing part of the “ Vij5 ” collection at the OBJECT Rotterdam 2024 design fair. It was a perfect opportunity to showcase a few previews of our new products, but thanks to our prime location on the ground floor, we were also able to present an impressive overview of the collection. Did you miss the event? Don’t worry! Check out our photo recap of the exhibition as we give you a sneak peek of what’s coming soon in the Vij5 collection. Read on for more information.
Photography: Vij5
About OBJECT Rotterdam
OBJECT Rotterdam is a unique pop-up platform that focuses on design labels, well- Designers , and up-and-coming talents. It combines design, craftsmanship, fashion, architecture, and art, and is a must-see event for anyone looking for interior design inspiration, design enthusiasts, and collectors. For us, it’s an ideal opportunity to present the “ Vij5 ” collection to true enthusiasts in a beautiful setting.
The Aesthetics of the HAKA Building
Every year, OBJECT takes place in an iconic building in Rotterdam or the surrounding area. This year, perhaps for the last time, it was held in the stunning HAKA Building, where our presentation took place on the ground floor. The HAKA Building, a completely stripped-down architectural landmark from the 1930s, always serves as an impressive backdrop for our collection.
Originally built in 1932 at by , by architects H. F. Mertens and J. Koeman as the headquarters of the Coöperatieve Groothandelsvereniging de Handelskamer (HAKA), the HAKA building was designated a national historic monument in 2002 due to its historical and architectural significance. With its rich history and architectural significance, the HAKA Building offers a unique and inspiring setting for all presentations during OBJECT.
The " Vij5 " collection on a stage
This year marked our seventh time participating in OBJECT Rotterdam, and each time we find it a fascinating challenge to create a stunning presentation in the space we’re assigned. by Over the years, we’ve been located on different floors of the HAKA building, which has resulted in a unique look for our exhibition each time. Last year, our wall featuring colorful “ Alf ” hooks was the standout feature, but this year we were given a space on the ground floor with a fixed wooden stage measuring approximately 5×4 meters. This presented a new creative challenge, but we’re proud of the result: a stunning retrospective exhibition of the “ Vij5 ” collection, presented on a raised stage, for which we received many compliments! Visitors could also walk around the stage to view all the projects up close.
Previews
Of course, this year we once again presented a number of previews of new products—exclusively for OBJECT visitors—that will be added to the Vij5 collection in the coming months:
Maarten Baptist is known for his unique design philosophy, which puts the spotlight on the production process without making too many alterations. His commitment to creating functional and reproducible pieces highlights the beauty of simplicity in both form and function.
The Tube Cabinet beautifully illustrates this approach. The striking design consists of 3D laser-cut aluminum tubes and sturdy solid wood shelves. With precision as the key to the manufacturing process, advanced 3D laser-cutting technology ensures that each piece is perfectly shaped and suited for its intended purpose.
What makes this cabinet so special is that you can fully customize it to fit your space, thanks to the adjustable lengths of the tubes and shelves. You can even add side and back panels or doors to the front to create a closed-off section if you’d like.
The Tube Cabinet will be officially launched later this year, but you can already place a pre-order on our web webshop.
During OBJECT Rotterdam 2024, we also gave a sneak peek at the updated version of the Angled Cabinet. This striking cabinet is constructed with joints that make a visual statement. by By rotating the beams around their axes, a new connection is created at the intersection, resulting in a strong structure. The glass and aluminum panels are interchangeable, allowing for a flexible cabinet layout. Optionally, a wooden wine rack can be attached to the cabinet’s frame.
The design comes from Studio Thier & van Daalen and has been part of the Vij5 collection since 2017. Now this updated version is available from stock in sustainable Dutch ash wood, produced according to local and social standards. Choose from natural ash wood with woodwax, ash wood with colored linseed oil in different shades, or thermally modified ash wood for a darker wood look.
With just a few simple parts—a coloured small wooden block, a glass panel, a gold-colored aluminum backing plate, and a wooden wedge—the Precious Memory photo frames offer an elegant and functional way to display photos, drawings, or postcards. Available in various sizes, you can create your own personal landscape of memories. Whether you choose to display them horizontally or vertically, with or without a mat, these photo frames are perfect for creating your ideal photo display.
Designed by by Isabel Quiroga, the Precious Memory photo frames are an emerging highlight of the Vij5 collection. Although they haven’t been officially launched yet, you can already get your hands on the latest by photo frames—handcrafted by Isabel herself—exclusively through a pre-sale. Each piece in this series is unique in both size and colour, featuring different types of wood for a varied look. Soon, Vij5 will take over production of these elegant photo frames, resulting in a more standardized process. Want to get your hands on a unique piece? Click here!
Don't miss our future discoveries!
We hope this sneak peek has gotten you excited about what’s to come at Vij5! Whether you’re intrigued by by the redesigned Angled Cabinet, curious about the exclusive pre-sale of the Precious Memory photo frames, or simply inspired by by our story at OBJECT Rotterdam, we warmly invite you to keep following us on our ongoing quest for fresh ideas and timeless design. Learn more about our collection, stay up to date on our latest developments, and be the first to hear about our upcoming launches by to sign up for our newsletter. And who knows—maybe we’ll see each other again next year at OBJECT Rotterdam!
