During Dutch Design Week , through our“We’re open!”exhibition in our own studio, showroom, and workshop onHallenweg, we providedinsightinto how and why we collaborate with Designers, manufacturers, and suppliers. You could literally ask us anything! With this openness, we’re tapping into a new trend in which transparency throughout the supply chain is seen as a given.
Collaborate
During the exhibition, a large map of the Netherlands was on display, listing all of our partners by name. This immediately made it clear that a large portion of our activities take place in the Netherlands or even in the Eindhoven region.
Making Conscious Choices
Our goal was to give visitors a better understanding of the decisions made before a product goes on sale and all the people who were involved in that process. This allows you, as a customer, to make a more informed decision about whether or not to purchase a product. You could view this decision as a logical consequence of the considerations we made on your behalf during the Design, development, and production of the Vij5 collection.
New Language
The story we shared with visitors served as a preview of a new language we are developing, which will also be featured on our website, website , and in our communications in the future.
The title“We’re open!”was also a Application ’s take on our renovated showroom, which has undergone a true transformation. The biggest change is that the showroom is now located at the front of our building and is accessible and visible through a new glass facade.
New PRODUCT: TEMPERED STEEL PANELS
During “ Dutch Design ” Week, we also presented a “ New ” product from the “ Vij5 ” collection: theTempered Steel Panels, designed by Max Lipsey.
The Tempered Steel Panels are a continuation ofMax Lipsey’sfascination with the colorful qualities of tempered steel. Tempering steel is normally used to increase the material’s elasticity and plasticity. The Tempered Steel Panels , however, are tempered solely for the purpose of creating beautiful “ colours ”! Simply arranged steel sheets form a continuous and expansive canvas on which the beauty of the tempering technique truly shines. The color palette emerges from the base material and varies from piece to piece, making each panel unique.
On their own, the panels are already beautiful as decorative panels or wall coverings. by When combined with a set of magnets, they also become handy memo boards for displaying images, notes, and to-do lists. Thanks to a satin-finish coating, the Tempered Steel Panels can also be used as whiteboards. Optionally, a matching magnetic shelf can be added to hold markers, notes, and other personal items.
BULTHAUP PODCAST
Dutch Design sknown for its kitchen systems—timeless designs that are not subject to trends or the spirit of the times. But during Week 2019, opened itself up to people and brands that inspire by what they do, create, or discover. Their goal: to forge new connections.
Bulthaup designs to bring people together, and they believe the kitchen table is the perfect place for that. They spoke with their table guests about innovation, sustainability, burnout, brand responsibility, timeless design versus trends, new traditions, and much more.
Arjan, along with Charlotte Landsheer fromCor Unum, was one of the panelists for the session titled “International Designers and Local Production.” The conversation was recorded and is available to listento as a podcast.
Listento this Table Talk on Spotifyhere!
DDW 2019 RECAP
Did you miss “ Dutch Design ” Week this year, or do you want to relive the experience? “ Dutch Design ” Week put together a recap of all nine design areas featured during the festival. You can find an overview of all the videoshere, or watch the video of the Hallenweg—including the “ Vij5 ” exhibit—right below: