From February 7-9, Vij5 was on display during one of the most beautiful (at least, we think so) design events in the Netherlands: OBJECT Rotterdam. A must-see for collectors, professionals and other lovers of design, interior, fashion, art and architecture. Vij5 could be found on the second floor of the beautiful HAKA building: a completely stripped architectural monument dating back to the 1930s. Once again, the building was the ideal setting for our collection.
During OBJECT we had an extra spotlight on a number of products, including the TwoTowel in the new colors mustard yellow, mint green and neutral. Of all the products we showed, the TwoTowel was by far the most popular among OBJECT visitors! " Why has no one ever thought of this before!" is probably the most frequently made comment 😉
In addition to TwoTowel , two other products were in the spotlight:
A new version of the Align lamp
This lamp has been part of the Vij5 collection since 2017, but did not yet fully meet our wishes. That's why we further developed the lamp and reintroduced it during the design fair OBJECT Rotterdam. Align is a minimalist lamp, whose design is based on a simple metal hemisphere. The lamp is designed by the talented German designer Antje Pesel and can be used in different ways because the power cord and the suspension cable are separated from each other.
A new white version of the Tap Water Carafe
By popular demand, we are producing the Tap Water Carafedesigned by Lotte de Raadt, now also in a white/neutral version. We made this version of the carafe several times on commission for the famous restaurant Blue Hill Farm in New York. So thanks to these early adopters, the white carafe is now also part of the Vij5 collection.
OBJECT is no ordinary design fair. Each edition, director and curator Anne van der Zwaag selects and scouts both proven and emerging talent in a variety of design disciplines. She always pays special attention to innovative use of materials and colors. Up-and-coming names are alternated with well-known labels; it is this combination that makes the fair surprising every time. All the designs on display are for sale and the makers are present to explain their work on the spot. This edition, more than 150 designers participated.
About the HAKA building
The HAKA building is located on the edge of the Vierhavens area, which has rapidly become the mecca for creativity in Rotterdam. The striking building was designed in the 1930s by Dutch architects Mertens and Koeman on behalf of the Coöperatieve Groothandelsvereniging De Handelskamer. Dudok Group will soon develop the HAKA building into a vibrant business center complete with catering facilities and a rooftop bar. Visitors to OBJECT can take one last look at this special Rotterdam national monument before the transformation.