In the Vij5 podcast Arjan van Raadshooven and Anieke Branderhorst (founders of Vij5) invite you into their world by starting a conversation with each other and various people from their network!
Episode 3 - Step 3 of Vij5: Translate
In this episode, Arjan and Anieke talk to each other to delve deeper into the topic 'Translate'.
You can listen to this podcast (in Dutch) on various platforms via Anchor.fm (by Spotify) or directly via the link below:
'From our studio & showroom in Eindhoven, we fulfill a connecting role between designers, makers and buyers. In doing so, we always go through 5 important steps.
Translate is the third step in our process: turning a concept into a product to be produced requires translation. We make sure that the designer and creator(s) remain closely involved in this.'
"In this podcast, we explain why 'Translate' is the central phase of our process and how we play a connecting role in this."
Arjan & Anieke
'Some designers are already very far along when we get in touch with them. But we may also be involved in the design process at an earlier stage, in which case we provide input at that stage as well. That's actually what we like best.
During the translation of a concept, our choices are not based on price, but on content. We are persistent and supportive when it comes to product development and we don't give up easily!
Often, we persuade a manufacturer to try something new to ensure that a product turns out as the designer intended. This often puts us at the cutting edge of the possibilities within a material or technique: in our view, the moment where development and innovation occur.
In this podcast, we explain why 'Translate' is the central phase of our process and how we play a connecting role in it.